Posts Tagged ‘Social media fashion research’

Fashion Brands in Social Media

junio 11, 2010 by lidia

I am currently doing research into how fashion brands are using Social Media in the UK today for the company at work at 90:10 Group . We have selected a number of retailers (Asos, Oli, Libery, Harrods, Selfridges, House of Fraser, Westfield) High-street brands (Topshop, Gap, Levi’s, French Connection, Warehouse, H&M, Allsaints, Free people) and some luxury fashion brands (Coach, Louis Vuitton, Burberry, Jimmy Choo, Diane Von Furstenberg, Dolce & Gabbana, Stella Mccartney ). Part of the research is looking at how they engage people like me in social media who may want to promote or have an issue with their products.

Many of you may not know this but brands often now use technology to listen open conversations (not private ones) and get alerted if someone writes a blog and uses their brand terms like I have done here. So I want to test which fashion brands are listening and how quickly they can respond. The findings will be published online for everyone to see so I’m starting the clock ticking now!

Brands: all you have to do is add a comment with your contact details and I will send you a copy of the report. Thanks for playing 🙂