Posts Tagged ‘Levis’

Levi´s en Londres

junio 25, 2010 by lidia

La semana pasada estuve en la oficina londinense de Levi´s, situadas en ni más ni menos que Carnaby street, una de las calles de tiendas más conocidas del corazón de Londres. No esperaba menos, en realidad, no me esperaba para nada que fuesen tan, tan, no sé, tan Levi´s! En vez de oficina parecía una tienda, decorada desde la recepción hasta las salas de reuniones con el mínimo detalle…Y sin más preámbulo, no dicen que una imagen vale más que mil palabras…? Pues aquí tenéis (aunque no pude hacer fotos a toda la sala, ya que estaba decorada con prendas que aún no están a la venta, me sentí privilegiada, ja,ja…)

Fashion Brands in Social Media

junio 11, 2010 by lidia

I am currently doing research into how fashion brands are using Social Media in the UK today for the company at work at 90:10 Group . We have selected a number of retailers (Asos, Oli, Libery, Harrods, Selfridges, House of Fraser, Westfield) High-street brands (Topshop, Gap, Levi’s, French Connection, Warehouse, H&M, Allsaints, Free people) and some luxury fashion brands (Coach, Louis Vuitton, Burberry, Jimmy Choo, Diane Von Furstenberg, Dolce & Gabbana, Stella Mccartney ). Part of the research is looking at how they engage people like me in social media who may want to promote or have an issue with their products.

Many of you may not know this but brands often now use technology to listen open conversations (not private ones) and get alerted if someone writes a blog and uses their brand terms like I have done here. So I want to test which fashion brands are listening and how quickly they can respond. The findings will be published online for everyone to see so I’m starting the clock ticking now!

Brands: all you have to do is add a comment with your contact details and I will send you a copy of the report. Thanks for playing 🙂